Ulrika Lindell

Marketing Manager

Professional info

I am curious and not afraid to try new things which is one of the reasons I spent 2002-2014 living and working abroad in Switzerland and Canada. I spent the greater part of my expat years studying or working with corporate communications at a larger international company with headquarters in Lausanne.

When moving to Canada studied corporate communications and from there I successfully owned my own company in the fields of Communications, Marketing, Social Media and PR.

I later took my company with me back to Switzerland when returning there in 2010.

I have a great passion for the digital part of my work and spend a lot of my time with social media both professional and privately.

Work experience

Marketing Manager

Paxxo AB
2020 - Current

As the Marketing Manager, content management for our company's many web pages is the main part of my work. I also developed and maintained the websites and wrote and created all printed and digital material.
I also design messages and write different types of content for other printed communications, presentations and sales material. Another of my duties is to create movies and design, coordinate our presence at various events.
In addition to that I worked as Project Manager with various logistics projects in Sweden and Denmark. My role was to create all communication material for the developer and make sure all interested parties received correct information for the final stage of the project when all tenants (stores) moved in and adapted their stores and until the opening day.

Tools used on a daily basis:
• WordPress

• Adobe Suite (Photoshop, Illustrator, InDesign, Premiere PRO, etc)
• LinkedIn, Facebook, Instagram, Twitter

• Google Analytics & AdWords
• Publisher & Project 2016
• Meltwater, Canva, Webropol, etc.

Languages

Swedish

English

French

German

Skills

ADOBE Creative Cloud 2023

Photoshop

InDesign

Illustrator
Premiere PRO

Adobe Express
Lightroom

CMS

EpiServer
WordPress

Umbraco

Joomla

Wix

HTML/CSS

Microsoft Suite

APSIS PRO

SurveyMonkey
Jotform

ITIL

Digital Marketing
Social Media

SEO

2010 - present

Marketing Coordinator, Communicator & Project Lead

FM Management AB
2017 - 2019

I held the role of Marketing Coordinator where content management for our company's two web pages (Swedish and Danish) was the main part of my work. I also developed and maintained the websites and wrote and created all printed and digital material.
I also designed messages and wrote different types of content for other printed communications, presentations and sales material. Another of my duties was to create movies to show our companies success and facilitate in the sales work.
In addition to that I worked as Project Manager with various logistics projects in Sweden and Denmark. My role was to create all communication material for the developer and make sure all interested parties received correct information for the final stage of the project when all tenants (stores) moved in and adapted their stores and until the opening day.

Tools used on a daily basis:
• Umbraco

• Adobe Suite (Photoshop)
• LinkedIn, Facebook, Instagram

• Google Analytics, Google Webmaster Tools & AdWords
• Publisher & Project 2016

• Shotcut & iMovie (movie editing)

Communications Officer

Awapatent AB
2015 - 2016

* Responsible for various websites (editorial, structurally and in terms of content).
* Write /edit both text and images plus publish information on all the various channels.
* Work with communication and implementation of communication activities internally and externally.
* Translate strategic plans into action.
* Create messages and write various types of text for digital channels as well as other communicational material.
* Responsible for soc. media and Awapatent's presence on LinkedIn, Facebook, Twitter, YouTube.
* SEO & AdWords.
* Photo editing for web.
* Creating surveys.

Tools I work with on a daily bases:
* EPiServer & Wordpress
* Adobe Suite (mostly Photoshop, Illustrator & InDesign)
* APSIS
* Jotform
* SlideShare
* Google Analytics, Google Webmaster Tools & AdWords
* LinkedIn, Facebook, Twitter
* LinkedIn Recruiter
* Survey Monkey

Webcoordinator

Ikano Bank AB

2014 - 2015

In this consultancy position as Web Coordinator I was working closely with the Marketing and Sales team within the Ikano Bank group. This involved a collaboration with Digital Store Managers, Content Managers and Front-end Developers where I created strategies and provided expertise on how the digital content should be presented in the best way.
In my role, I had primary responsibility for the content on ikanobank.se.

As Web Coordinator I built the editorial and graphical content of the web and published promotions and contests but also assisted in activities Ikano Bank were participating in with their partners i.e. Ikea, Audi, Lindex, Stadium, etc.

Communications & PR Specialist
Lindell Communications, Freelance - Canada, Switzerland & Sweden

2010 - 2014

Providing work for clients in Communications (internal & external), Social Media and Web design.

Project Manager for various projects involving setting up, updating and educating clients on best practices of Social Media (i.e. to interact with old customers and attract new), event planning, communication & marketing plans, media contact, direct marketing, branding, etc.

Associate & Consultant
Blue Infinity SA, Lausanne

2004 - 2008

Assigned to a long-term project as the IS Communication Coordinator at Philip Morris International.
In charge of my own IS communication projects. Held position on the Change Management team. Communicating with the internal audience via email, intranet and printed material regarding changes and interruptions to the IS infrastructure. Creating and publishing Newsletters and printed material i.e. presentations, brochures, leaflets, etc. Updates & restructure of the intranet.

Webmaster

Tribon Solutions AB, Malmö (SE)

2000 - 2003

Project leader of the team building and populating the Tribon.com marketplace.
Wearing full responsibility for design, maintenance and development on the web site.
Restructuring the intranet to ensure necessary changes were made to facilitate the information requirements published by the company.
Updating the intranet.
Working closely with the sales department and i.e. creating printed material for them.

Education

Corporate Communications Program - High honours degree - Sheridan College (CA)

2009 - 2010

Additional information about the program is available upon request

Information Technology Program - Bachelor’s degree, Honours degree - Malmö College (SE)

1998 - 2000

Additional information about the program is available upon request

A little about me...

There are a few things in life that I am truly passionate about and I find it important to be able to combine these interests with what I do professionally.
This is where computers and IT come into focus as these are somethings that I love and with my Bachelor in Information Technology I believe that I have hit the spot.
Words are another passion of mine and I love to read and write. I find letters and words to be beautiful and I often play with words.
These first two passions both go hand in hand with my third love; social media. The combination of technology and words has proven irresistible to me and I have probably tried all new variations that are appearing regarding this way of communicating. Although I love innovations and am willing to try anything new, I have stayed true to Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube and yes, I am blogging as well.
All of these passions of mine I use in both my daily life as well as my professional. I find it important to help others to get their messages out to the public and social media is unquestionably one of the fastest, easiest and cheapest way to do it...and I have fun while doing it, which is the most important thing as I believe that if you love what you do, you will do the best job for you and your client.